A little bit about us

We’re a team of journalists, creatives and strategists with over 20 years in the lifestyle space. We’ve worked with some of the biggest brands and coolest start-ups in the health, fitness and wellness worlds.

We’re a small and agile agency, which means you’ll always have a knowledgeable and dedicated team member on your brand - and it won’t cost you the earth.

We’re an enthusiastic and passionate bunch, dedicated to working hard and getting your brand and products seen and heard. Combining our compelling copywriting with strategic marketing techniques and authentic community management keeps our clients happy and ahead of their competition.

  • Director

    With over 17 years’ experience in content production and 8 years at the helm of Women’s Fitness magazine, Joanna now works with start-ups and global lifestyle brands on their digital strategy, focussing on their social and content offering.

    She provides expert insight into the ever-evolving social landscape and specialises in developing brands’ identities through social media and content.

    With a lifelong passion for health, fitness, wellness and the great outdoors, she actively seeks out brands in these areas.

  • Content creator

    An experienced journalist, copywriter and editor specialising in health, fitness and nutrition - there’s no-one better at crafting compelling copy for your brand.

  • Paid Search guru

    Daniele has worked with some of the world’s largest luxury brands; managing their paid media strategies and channels.

    Multi-market, multi-lingual, large-scale paid-for campaigns, including PPC, Shopping, Display and Social Media, is his forte.

  • Content creator

    An experienced lifestyle journalist and registered nutritionist, as familiar with women's glossies and celebrity titles as she is with clinical work as a nutritional therapist.

    An expert in all things nutrition, health and wellness - she’s our go-to for engaging, insightful and informative content.

  • Social Media Manager

    Versed in all things social media, Katy has worked across a range of sectors, from food to automotive, both nationally and internationally.

    She’s a self proclaimed social addict and helps transform brands’ social presence by focusing on community, engagement and content.